RISE
coffee club
RISE is a specialty coffee company that elevates the experience of coffee drinkers to the next level.
at RISE, coffee isn't just a beverage, it's a way of life. Rise offers six different coffee blends that include high quality coffee beans mixed delicately with super-food mushrooms, roots, and herbs, each crafted for a specific purpose.
Visual identity
RISE visual identity was crafted by hand drawn logo and illustrations that capture the unique and elevated view of the brand.
Each blend got a signature color that captures the essence of its purpose, all combined together to create a sophisticate, yet vibrant, visual identity.
The logo
The company's logo gives an elevating, rising atmosphere.
In the coffee industry, it's often difficult to stand out. The color palette, the font choices, and the hand-drawn logo, gives a brand identity that is easily separated from different brands on the market.
Packaging design
The packages were the main focus in this project. Each blend got a signature color that reflects it's purpose, while still maintaining a clear visual and identifiable look.
